Do you sometimes wonder why a company or an individual content creator similar to you is getting more likes and interactions on their social media posts, but you post more frequently? This can be quite frustrating especially if your platform has better content or is offering better products and services.

Have you ever considered that they could be getting a lot of shares, likes, and retweets due to the tactics they are using when deciding what to post, where to post, and when to post it? Sometimes, it’s beneficial to make those personal connections or think outside the box hence taking radical action outside the norm as far as your marketing techniques are concerned.

Social media has evolved into a powerful platform for helping marketers, salespeople, and content creators disseminate information. Individuals and businesses can now easily connect and interact with prospects, leads, and customers. Given that social media is so ubiquitous these days, it offers you a chance to reach your audience no matter where they spend their time.

Social media engagement can help to strengthen your customer relationships too. When a customer engages with you or your brand on social media, it allows you to have a deeper understanding of them in a more personalized environment, thus building a fruitful relationship. Remember to answer their questions on time, respond when appropriate, and go out of your way to provide a unique service. Let’s just quickly explore various effective strategies that will help you to get more likes on your social media posts.

  1. Follow your followers

It’s simple as that. Follow back those who follow you. It might seem like a trivial matter, but this can potentially make or break your brand. Everyone wants to feel wanted and close to something and nothing better accomplishes this feeling than a follow back. It translates to “you’re seen and you’re relevant”. People might not express it on the internet but, in person, we all talk about how a certain individual or brand doesn’t follow back. To your followers, not following back is a sign of rudeness and a lack of humility.

Sure, organizations can be forgiven for not following back the hundreds of thousands or even millions of their followers, but there is no excuse for an individual not to follow back. You might not be able to follow back everyone, but there shouldn’t be a huge difference between your Following and Followers number. Take good care of the followers you already have and follow them back. Read their content and, if it resonates with you or your brand, like and share it too. Also, answer their questions and shine the spotlight on them every chance you get.

  1. Time your posts

Posting your content at the appropriate moment is critical. It is very vital to know the peak times your followers are active online. To have more likes, you need to post to their convenience and right in-the-moment. It’s a fast-paced world and news does not wait for us, so if there is a (relevant) event or story happening now, go ahead and make noise about it. The post will not have the same effect a few days later; it instantly becomes “old news.”

You cannot be online 24/7, but there are several software programs like Hootsuite and Loomly that will assist you to schedule your posts in advance. This will also keep you organized since you’ll have a schedule for your content. These programs are compatible with almost all social media platforms and can be used across all operating systems (Windows, Android, Apple). Also, some may offer extras like analytics where you can measure engagement at different times. That way, you will be able to create a more efficient schedule.

  1. Create and post relevant content

Get noticed by creating relevant content. The first thing to do is establish who your target audience is, and adjust your posts to what they would like to see. Try to constantly post information that your followers will find valuable, leading to more engagements. If your brand is selling an item, provide a link to the website or details where to purchase this. It makes the item more accessible and easier to track. Relevant content can also be created by showing your brand or product to the people interacting with you.

Your audience which is reading and looking at your posts are real, so post real content. Show active interaction between the person and the product. That way, your content is not an overt form of advertising. The best content is user-generated content. Because of its open communication, social media offers your audience the chance to participate in content creation. This ‘natural’ type of content is more appealing and relatable to today’s audience since it has that emotional connection. So, try to have more of that in your posts. Ask for testimonials and watch how many times people click that ‘like’ button.

  1. Use Hashtags

Using hashtags has developed into one of the most effective ways that followers can find topics, brands, or people on social media. They have become one of the best free shortcuts to help you find specific topics. Hashtags will let you track relevant conversations and measure how long your message could remain active. Make sure the hashtag you’re using is not just popular but relevant, not offensive, and relatable to your message. If you can’t find any, don’t be scared to create your hashtags. If people like it, then it will also get a longer lifespan in conversations.

However, be strategic in how you use hashtags. Too many hashtags in one post can decrease interaction. Research done on Twitter showed that tweets that had one or two hashtags had 21% more engagement than those with three or more in a single post. Also, posts that used more than two hashtags had a 17% decline in engagement. As such, use them sparingly; don’t force them on all posts, but rather in posts that you think need a wider reach.

  1. Ask for the like

The world of social media can be overwhelming for everyone at times. In such times, it’s ok to remind your audience what you want by being direct. Ask the people to like your posts as this gives people a straightforward request for what you want them to do. If you communicate what you want to happen then your posts will start showing some results.

However, be mindful of how you put across the request though. Make it sound like a reminder as compared to a forceful order. Brands can also ask for likes indirectly through hosting “like and share/tag” campaigns. Such campaigns are popular for brands or organizations of all sizes. Through interaction, the traction becomes quite significant.

  1. Reference other accounts

It’s called social media for a reason. These are platforms for engaging and interacting. Your posts don’t exist in isolation so make sure you reference other accounts that might compliment your message. This way, you also have the opportunity to connect with people who might not necessarily be part of your target audience. Individuals can connect with other individuals in their niche space and come up with ways to piggyback on each other to get more likes on their posts and ultimately grow their pages. Be consistent in your interactions with other similar personalities and the results will follow.

  1. Ask questions

Asking questions in your posts is a great way to generate engagement and eventually get more likes. Questions are a great conversation starter and they show your audience that you care about their opinions. However, avoid controversial topics that might lead to conflict unless that’s the intention of your question. Ask questions to see if your audience is happy with the services you offer (if any). Respond to the answers and comments that come through. This show of empathy will help you retain your following.

  1. Cross-Promote across other platforms

If you or your brand doesn’t have a page on the various social media platforms, you should consider it. People are spread all over the social media platforms and some of your target audience may not be present on Facebook, but they are on Twitter. By having pages on other platforms, you can potentially reach a greater number of people. You can then use each of these platforms to drive your followers to like your page on another platform.

It is a good idea to post the same content on multiple sites. Again, you can make use of the programs mentioned earlier to manage your posts on all platforms. However, don’t be pressured to have a presence on all the platforms at once. Start with platforms that you think will add the most value to your digital presence and then add more as you get more followers.

  1. Reward those who share your content

Once your followers start valuing your posts enough to share, find a way to reward them. Responding to shared posts with encouraging comments and a thank you will do you a lot of good. This will nurture a long-term relationship with any new fans. You will start to notice them engaging with your published posts more frequently. If you can afford it, a monthly draw with a prize is a cool touch.

  1. Use visual media

Words alone won’t get you many likes. A picture says a thousand words and this also applies online. Memes, pictures, GIFs, and even emojis can be used to convey a message in a way words can’t. They add color, vibrancy, and emotion to words. The right image can give a firm introduction to a topic you might cover in a social media post, letting your audience relate to it way before reading what it’s about. With the demanding lives many are living, it’s becoming a challenge to capture and retain somebody’s attention span for long. Hence, you need all the assistance to ensure your followers are paying attention and consuming the content you create. Visual media bridges that gap and will surely attract more likes.

As we wind up, building a following, and getting likes is no easy task. It takes patience, time, and a whole lot of strategizing. Be consistent with your posts and in your engagements with the target audience. Brands and content creators that focus on increasing their Social Media Engagement always benefit from an improved market reach, ROI, and a higher brand awareness that makes it much easier to contact new prospects and customers. Good luck!