Due to the ever-increasing demand and significance of websites in the journey of consumers, measuring your Digital Marketing Success has also become very important. This leads to high demand for finding some effective ways to measure digital marketing success and efficacy. This burden is shared by both digital media sellers and entrepreneurs/ marketers whose main focus is to maximize their ROI. There is one very old method of measuring digital marketing success by clicks, but that does not provide a complete picture of digital marketing success. Nowadays users have found many ways to reach their targeted websites without clicking on ads.
So, below are 11 ways to help you measure your digital marketing success. Keep reading to find out:
- New Visitors versus Return Visitors
One of the best ways to measure digital marketing success is to have a track of how many new visitors your website attracts and how many old visitors have returned to your website. The number of returned visitors is directly proportional to your content’s quality. You should track this “new visitors versus returning visitors” ratio weekly or monthly to have an idea about the performance of your digital marketing strategy.
- Page Views
You can also have an idea about the success of your digital marketing is by having the count of the total number of pages viewed by the visitors. If only one page of your website is visited by guests then it means this specific page triggers the marketing metric. If you want to understand whether your whole website is of equal value or some specific page has more value, then this metric will help by tracking how many pages have been viewed by the visitors in a given period.
- Overall Traffic
To have a broader or superior view of your digital marketing campaign, one of the best metrics is your total traffic. Your primary website should be targeted by your traffic, but some specific pages like the home page or landing page can also provide you a measure of your digital marketing success. You can measure the efficacy of digital marketing by regularly checking these numbers. Your digital marketing campaign is successful as far as you see a gradual increase in the overall traffic of your website with time.
The success of your digital marketing procedures is also measured by how engaging they are. It means whether your marketing is engaging enough to make your visitors take some action. Engagement is directly linked to the success of your digital marketing. However, you have to adopt different digital marketing strategies for different platforms. As you have to create high-quality content to engage people using social platforms. Engagement can be measured in the following ways depending on the platform you are using:
- of clicks on the links of social media posts show how engaging it is
- On twitter, you can measure the engagement by no. of retweets, mentions and direct messages.
- of shares of your posts on Facebook and LinkedIn
- of comments on your posts of Facebook and LinkedIn show their engagement level.
- Ratings and subscriptions on your YouTube videos
- Comments on your blog posts
- Set Benchmarks
You cannot know about the success of your digital marketing efforts if you do not know your beginning stage. To know the effectiveness of your digital marketing efforts you have to set benchmarks as per your existing digital presence. To set benchmarks you have to keep a record of following stats:
- Statistics of your website’s traffic
- Recordings of the total number of websites visit
- Specific visitors to the website
- Bounce rate
These stats are recorded for at least three months, then their average number can be used as your benchmark. After setting the benchmark, you can easily measure the success of your digital efforts by comparing it with the benchmark.
- Impressions and clicks
One of the best ways to measure the efficacy of digital marketing efforts is by having a count of impressions and clicks, especially for paid marketing campaigns. You can measure the effectiveness of some specific digital marketing efforts by comparing the received number of clicks and the number of impressions (how many times your ad was displayed to your viewers).
- Interactions Per Visit
Detailed analysis of the traffic that is directed to your website is known as interactions per visit. This detailed analysis gives you results that allow you to check the following factors:
- of pages visited by a guest
- Time spent by a guest on different pages of your website
- What are the actions of visitors on every page?
One thing to keep in mind while measuring success by interactions per visit is that it is not the same as conversions. Though by using these interactions, our main target is to enhance conversions. These detailed analyses of interactions per visit help you to:
- Find engaging and compelling activities that increase the traffic on your website
- Optimize your strategies to have better conversions
- Real ROI
It is very important to keep in mind the total amount that you have invested in digital marketing for measuring digital marketing efficacy. A successful digital marketing effort takes a lot of things like
- Good team
- Content creators
- Production cost
- Valuable time of your team
- Editing costs and much more
Considering all these things, it is also important to keep a track of results and investment. If your investment and outcomes of your digital marketing efforts are comparable then it means your digital marketing efforts or campaigns are effective otherwise you need to optimize your campaigns.
- Bounce Rate
By its name, this metric seems to be fun, but it is one of the best metrics to measure the success of your digital marketing strategies. As the success of your digital marketing campaigns is inversely proportional to the bounce rate. If a guest visits your website and sticks to it, then it means your website is having a low bounce rate. With the help of a bounce rate, you can also work on specific pages of your website which experience the bounce.
- Exit Rate
The exit rate is considered to be one of the best ways to measure the success of digital marketing of websites with a multi-page process of conversion. The exit rate and bounce rate are not the same things. As the number of visitors leaves a specific page of a website gives you the measure of exit rate. You cannot use this metric only to measure the success, but it also helps you in optimizing your digital marketing strategies by spotting drop-off points.
- Conversion Rates
Conversion rates are the most important and one of the best metrics to measure the efficacy of your digital marketing efforts. Conversions rate can be measured by the division of quantity of visitors by the received quantity of leads. Conversion rates also help you to understand how compelling your website content is to generate leads and sales.
The digital marketing space is full of digital marketing success stories. There are thousands of metrics and ways available online to measure digital marketing success, but it is all about making the right decision like which metric to select and what actions to take using these metrics. Select metrics that resonate with your digital marketing goals and help you get your targets.