Getting a better search ranking is everyone’s goal when it comes to digital marketing of their businesses or any website for that matter. Google has and is dominating the entire internet when it comes to search engines. It started back in 1998 and has now become a billion-dollar industry of its own. With over 02 billion searches made per day on Google search console alone, the amount of traffic being generated is massive, which is both beneficial for the end-user as well as websites.
In this blog, we will find out how you can achieve better Google rankings for your business, and start maintaining that massive generated traffic on your website. There are some major steps we will be discussing within, so make sure to take notes.
Search Engine Optimization:
The term itself is very important and impacts the entire Google ranking structure. The concerned category is further broken down into 02 branches that hold the tasks needed to be executed. The tasks Search Engine Optimization Techniques are as follows:
- ON-PAGE SEO:
On-page SEO is focused on the website, which means, all needed tasks that are implemented on the website fall under this branch. Major tasks that need completion are mentioned below:
This is the main area we need to get our focus on. Keywords are the main area where we interact with Google algorithms to make our website visible to audiences. This is the first step in improving the ranking of your website.
Use Google Keyword Planner and Google Trends to find out the best keywords for your business niche. To filter out the best keywords for your website is to select keywords that have maximum outreach with a minimum difficulty level. Make sure to select around 10 keywords per page. Too many keywords will result in a bad effect on your websites page, so stay within the said limit.
Once the keywords are defined, the density should be 1% of the content present per page of your website. For instance, if there is a content of around 1000 words, each keyword can be used 10 times at max. within.
Meta Title And Description:
Whenever you search for anything on Google search console, you are provided with hundreds of websites for the keywords you just typed. Well, those titles and descriptions are meta titles and descriptions.
As seen in the photo above, the title represents the webpage the audience will be directed to. Underneath the title is the designated URL of the web page, and under that, there is the description as to what sort of content is there on the web page.
Header tags are predefined font sizes that Google looks for when crawling through websites. The tags are defined as H1, H2, H3 and go all the way to H6. The usage of these tags is to be discussed here. One thing to keep in mind is that the use of the H1 tag should be on every page of your website. The use of your focused keyword for that page should be embedded within the H1 tag. The other tags can be used more than one time and the use of the long-tail and short-tail keywords are to be used within the remaining header tags. We should try to add not more than H4 tags, that way we will have 02 extra tags left if needed for smaller text.
This is the case of duplicate content present on your website in regards to pages. For instance, your website landing page will have similar content for one of your sections which will be carried out on the main page of that section. In Google’s language, they are 02 different websites that bear the same content, and what Google does is mark it as duplicate content for it. The idea to get Google to consider the two pages as one is to turn on conical tags option through plugins such as Yoast SEO or All in One SEO, for WordPress platform.
This is a file that contains URLs of your website’s concerned pages where we do not want Google to crawl. These pages include privacy policies, terms & conditions, cart, checkout pages, etc. To execute this process is by simply creating a.TXT file and naming it ROBOT. Paste the URLs of the concerned web pages you do not want Google to crawl and show them on their search list.
Once the URLs are inserted, the file is to be transferred to the ROOT file of the website. When Google’s crawler will approach the website, it will automatically find the mentioned file and hence, will not add the pasted URLs we do not want the users to go in.
- OFF-PAGE SEO:
After we are done with on-page SEO. The next step is to start with off-page SEO which mainly consists of link building. Link building is redirecting traffic from other sources over the internet to your desired URL. To achieve that, we need to master the art of link building. The task itself is not difficult to pull off, but instead a bit technical. The break down it contains are as follows:
Social media is a whole new language in today’s world. No one does it without Social Media, even big businesses need these platforms to maintain their identity and user engagement. It is vital to use these platforms to pull the targeted audience to the desired website. We should try to add a CTA button within our posts so the interested users can be transferred to the website.
Gues Posting/Article Submission:
Guest posting is another great way to achieve link building. It redirects traffic onto your website from other platforms. There are a ton of websites that support guest posting. To do that, simply contact them through email or fill out a form present on their website. Most of the time, these websites will demand a pitch and a short draft of your article or blog submission.
Make sure to provide links to your website within the content of your article or blog, so users can be redirected on the website.
Forums are another great way to create link building for your website. Most famous forums such as Quora or Reddit have a huge audience constantly engaging. A simple way to obtain links from it is to insert a call to action within, just like on social media channels.
Building links to your website is very important after keyword research and mapping. Once the links start building gradually, the DA and PA score of your website will eventually increase over time. DA and PA score mainly tells the authenticity of the website, and hence the quality of traffic that is being generated on it. It is important to prevent the website from spams, so avoid copyrights and false content.