In the age of modernization and technology, Writing Content that is optimized according to Google’s Algorithm is not an easy task. One has to think about whether your targeted search engine will like it or not. We all know that Google’s algorithm or other algorithms have evolved a lot and they have come a long, long way. There is good news too that with the advancement, search engines have become more relevant.
Still writing content that has high quality and optimized is hard as we all know what it takes to craft headlines and structure your content in such a way that it is readable and understandable for everyone. Also, in this age of social networks, the demands of content writing have changed a lot as now engagement of content is increased with the use of infographics.
On the one hand, it is recommended that your content should have high visual communication as well as attractive images so that your readers do not lose their interest and get bored. On the other hand, you want to convey all the information relevant to your topic. This is where your real struggle starts, you have to figure out a way that works best for everyone, Google’s algorithm, your readers and for you as well.
So, this article will help you to write content that Google’s algorithm will love and works best for your readers as well. Keep reading to find out.
Build a framework
The first thing that you should consider is what is the writing style of your content. Are you using titles, headings, subheadings and listing in your content or not?
If not, then it is the time that you start working on it because Google’s algorithm loves the content which is well- structured and engages your reader well. Consider this example to understand how you should structure your content. If you are writing your content for some comparison post then you can use the following headings as such:
H1: You can use this heading for the main title of your content
H2: This can be used to represent the two things that you are going to compare
H3: it is used for the subheadings of both
H4: it is used to write details under sub-headings
This structure gives a shape to your content that helps you to get a higher rank. You can add more details in subheadings to make it look even better.
Research Your Keywords
The keywords play a very vital role in writing content that Google’s algorithms love. As with the development, algorithms of search engines have modified which facilitates us in many ways like now we are not bound to write so many pages of content to target theme-related keywords. In the present day, for a particular subject, we can just write a single page contact containing all the keywords related to that particular subject.
So, you must do your homework on your keywords that work best for your content and make your content optimized. The following points will help you to research the best keywords for your content.
For a particular subject, find all the keywords:
Make a list of a few keywords that best describe your company or your content that you are going to create in the future. For this, you can use any tool keyword generator tool available in the market. Just go, download any tool, and you can generate some keywords that you can generally use in your all content by just creating a project in that tool for your company.
There are 20 different methods for keyword research like keyword suggestion tools, autocomplete tools and many more. You can use any of them for your keyword research, and, do not forget to see what keywords your competitors are using, also take a look at what performance metrics your competitors are using as compared to yours!
This will help you to have your lists of keywords. For further analysis, these lists of keywords can be used for the target keyword module.
Use long-tail keywords
As we all know that usually when people search, they are more likely to stick to the first page of search results. There are very few people who go beyond the first page of search listings and take a look at the second or third page. In short, if you want to get attention then you have to set your targets for the first page.
If high-volume short-tail keywords that you are using in your content have effective association by your brand then you do not have to take the help of long-tail keyword to be on the first page of search listings, but if not, then you have to use long-tail keywords to make your way to the first page of search listings. By using long-tail keywords, you can only get a few visits from the audience you target.
It is always recommended to use queries that have been searched by users to create your content. And do not forget about voice search queries. These queries are your long-tail keywords and they will help you to make your way to the first page of search listings.
The bigger, the better
To understand this, let’s take an example. If you want to learn something about SEO content writing tips, email marketing, using hashtags for social media marketing or any other topic and you search your topic on google search that shows thousands of results as per your query. Which blog would you prefer?
A detailed topic or just a few tips?
Undoubtedly, you would prefer a detailed topic for better understanding if you want to learn something. And it is a very old, easy but effective way that if you want to make something better then make it bigger or longer. The same concept applies to content too. If you want to write content that is appreciated by readers as well as Google’s algorithm then write longer blogs that contain all the details about a topic you select.
Following are a few tips that can help you to write longer articles that are optimized:
Tip 1: Add more headings
The first option that you have to make your content longer is to add more headings or items in your content. This tip works best if you are writing content for a list post. For example, if your writing about ‘8 SEO content writing samples’ then try to make it as ’20 SEO content writing samples’.
For such posts, you can easily find many options by doing a little research. You can write content on topics that contain the following words
It is considered to be the easiest method to increase your content length.
Tip 2: Add more detail
The second tip to make your content longer is to add more details. Again, if you are writing content for list post then add all the details in each list that is useful and needed. For example, if you are writing on how to weigh out your food carefully or how to generate traffic through YouTube campaigns, then make sure you add all the details that the reader should know, like how to do it and why they should do it.
Do not skip minor details about a topic thinking it is obvious and you do not have to mention it. Maybe, you know it but the reader does not. So, it is always recommended to write detailed content to make your content easy to understand by readers and it will increase your Google ranking as well.
Following this guide, you can make your content SEO optimized and if you still need any professional help, feel free to contact Digital Acetech.