Google’s algorithms are mostly responsible for accessing, maintaining and presenting data as a result of search queries. With that being said, the next question one might ask is “Which algorithms determine the context of each form of content and the order in which everything is displayed?” Diving into the depths of that question will mean going through countless types of criteria and coding, but we will be concerned only with algorithms that regulate the quality of content being uploaded and the methods they apply to do so.
Google has many influential algorithms, but today we will be shedding light on the infamous ‘Penguin’ and ‘Panda’ algorithms only. The original release dates of these two are almost a year apart. Despite their friendly names, these two updates are powerful and impactful and play a huge role in deciding your ranking amongst SERP and more. In this blog post, we shall be discovering the purpose of these two algorithms and how one can utilize them to climb higher on the ladder that is Google.
Phase # 1: Meet the Algorithms
What are ‘Panda’ and ‘Penguin’?
‘Panda’ was initially released in February 2011. ‘Panda’ is concerned with optimizing the overall quality of all forms of online content, by penalizing the sites producing irrelevant or low-quality content. Panda is equipped with data that can help the search engine determine the ranking amongst Search Engine Result Pages.
‘Penguin’ was initially released in 2012. Its latest updates revolve around removing and filtering spammy websites and content to promote Google as a secure, and authentic search engine for all online users.
Why Do They Matter?
‘Panda’ strictly ensures quality assessment by punishing the sites with duplicate, irrelevant and dull content. Being dismisses by your readers comes after, you, as a content creator will have to face ‘Panda’ first. Multiple techniques mark content as something dismissive, boring and simply lifeless. ‘Panda’ is well aware of that but takes instant actions against ‘Copycats’ by dragging them to the depths of SEO hell, it is where all low-ranking pages are. This is where a well-versed content creator comes into play. Chances are, if you use paraphrasing tools to endorse and produce content that is identical to other sites or has been directly stolen, you won’t last long on the internet. You need to create engaging and interesting content, devoid of spam, plagiarism and irrelevant information. You will be rewarded with a better ranking and visibility if you do so, otherwise forget about you even existing in Google’s books.
Considered as Google’s spam sheriff, ‘Penguin’ filters out all the spam according to Google’s practices and guidelines. Fooling Google with backlinks which are far from organic, is something that shall be avoided at all costs. Unacceptable practices and schemes which make a site seem too good and appealing can be easily detected by ‘Penguin’, and once it does so, you shall be chastised with a staunch fall to the bottom of the search results, hence directly impacting your visibility and outreach amongst your targeted audiences.
Now that we have established why these algorithms matter and why you should be wary of them, let’s move on to how you can adapt to the functions they perform.
Phase # 2: Befriending the Algorithms
None of the phrases uttered about Panda and Penguin are exaggerations, there is truth planted deep into the roots of quality assurance and the urge to maintain a sturdy reputation.
Moving on, the next question one should ask in this condition is “So how can I ran higher with such strict and watchful algorithms on my tail?” Well, we have got just the handbook of rules for you.
Rule # 1: Infuse Originality into Content
Inspirations are all around you but how you use them is another matter which, if dealt with wrongly, can turn you into a questionable source in your niche. Create content that is relevant and helpful for your targeted audiences and can indulge them easily. Producing intuitive, distinctive, engaging and authoritative material should be your priority when assembling any form of content. Persuade your audiences and turn them into willing customers with your words, pictures and more. Make good content with even better techniques and ideas, and then wait for ‘Panda’ to identify and reward the effort you inserted.
Rule # 2: Make it SEO-rich
Potent SEO Techniques combined with Quality Content can prove to be a lethal marketing weapon. If you have a team of SEO Experts to assist you, they will know how to make the right words more prominent than the rest. Keywords, essentially, are a very effective aspect of Search Engine Optimization. Inserting and highlighting the keywords within your content is the perfect recipe to create a high ranking and online presence.
As a content writer, you should know which parts of your material/article/blog are the strongest points. Using ‘Bold’ and ‘Italics’ font functions can help you get your message across much clearly. As they direct your audiences to the immediate point of your subject, and act as an instant attention grabber.
Another thing you shall not forget is to add tags, whether they are description tags, headings or more. All this will again require a mild knowledge of SEO.
Rule # 3: Follow your readers’ taste
Do proper research to develop specific buyer personas, and formulate your content accordingly. All your effort and time would be in vain if they are spent on baseless assumptions on what your audiences would like to read. Creating content to match the requirements of your audiences should be the basis of selecting the subject you wish to follow through with.
Rule # 4: Say ‘Adios’ to paraphrasers:
Here’s the thing, as a digital marketer, or a decent content producer, paraphrasers or plagiarism of any form are a big NO! If you copy someone’s material and spin those words around using slick paraphrasing tools, you will be committing a huge mistake. Google has insightful bots and algorithms and a measly paraphrasing tool doesn’t stand a chance against the filtering system it has. Adherence towards any sort of plagiarism whether fabricated as original work or not will be caught, so stick to creating your own content that is plagiarism free. You are allowed to brainstorm and look for ideas on the world wide web but do not stoop as low as to steal someone’s work.
Rule # 5: Boost it with Graphics
“A picture is worth a thousand words.” is a saying often practiced by people who understand the power of compelling pictures. Combine the strength of your text with the appeal of your graphics and watch the magic work itself in the form of considerable traffic. ‘Panda’ notices the little details and the attention they receive, so take advantage of that.
Rule # 6: Social Promotion
Use popular social media networks to spread your word and integrate social sharing buttons on your site so people can not only appreciate your work but also distribute according to their liking. Using social media channels as a medium of promotion also affects your ranking on search engines.
Rule # 7: Avoid Cheap Tactics
Buying cheap traffic or scamming techniques is a serious risk for your online presence’s health. Whether they are fake clicks or unethical practice to get more visitors to your site, such tricks do not impress Google. Over-optimizing your site through practices that aren’t approved by Google can prove to result in extreme loss. Black-hat SEO is a crime in the eyes of ‘Penguin’, it believes in creating a healthy and safe space for users all over the internet and will take every measure possible to pluck you out. ‘Penguin’ does not discriminate and wants online creators to provide honest and genuine work.
All this may sound very scary but only if you are intimdated by the much-needed regulations by Google’s algorithms. There is a straight path you have to take by becoming a valuable and credible online resource by following the instructions approved by ‘Panda’ and ‘Penguin’.