Effective digital marketing strategies require input from all digital sources, and from the perspective of all available devices, indiscriminately. Mobile and App marketing can be considered an overlooked form of advertising that is far more useful than we consider it to be. The future of Mobile Apps and marketing both is being redefined constantly. There are countless new techniques one can utilize and implement to promote their app and services in an efficient manner. In this blog, we will discuss numerous marketing strategies that will help you gain more customers and a better ranking on significant app stores.

What is ‘App Marketing’?

Mobile Marketing is an extensive term, it includes all forms of advertisements that are accessible on a mobile device. Mobile App Marketing, on the other hand, consists of a variety of methods to not only promote your app but to analyze the customer engagement and feedback. The parameters of mobile marketing differ from those of other devices depending upon the needs and preferences of the users.

Conducting Market Research on App Stores (Google Play store)

The purpose of Market Research is to allow you to explore and identify the marketing trends and preferences of your audience. All your observations can be implemented in the process of your app’s development and promotions:

  • Go to ‘Google Play store’

  • Click on the ‘Top Charts’ tab

  • Analyze the ‘Free, Trending, Grossing and Paid’ section of the app store to gain insight on the currently popular and successful apps and their features

  • Click on any app from list and go to the reviews to find out as to why people find it indulging or what it might be lacking

  • Go from Left to Right by moving from ‘Paid’ to ‘Free’ section and so on

  • Getting to know the marketplace better would play in your favor

App Marketing Strategies

  1. Consider the App Marketing KPIs when formulating your marketing techniques, such as App Store Rankings, organic and loyal user investment, cost-per-download and app store optimizationStrategies

  2. Do not hesitate from the expenditures and resources that would be required for your app’s optimal marketing

  3. Set a clear set of goals and do not deviate from the aims you wish to achieve with your app’s marketing

  4. Seek help from marketing experts for the areas of marketing development that you lack expertise in

  5. The promotion should revolve around the customer and their experience instead of the mere exaggeration of your app’s features

  6. Non-digital and traditional marketing tactics won’t be of much help so refrain from depending on them solely. Tell your app’s story through multiple advertising platforms

  7. Use organic methods to increase your app’s visibility and ranking on app stores

  8. Only Relying on Downloads to observe your ranking would not be enough, at the end of the day, customer retention and loyalty would also play an important role in determining these factors

  9. With the constant role of updates in improving the reputation of your app, taking risks with the app’s features and interface are completely encouraged

  10. There is no end to mobile marketing and a marketing team should constantly struggle to improve the characteristics and provide better results for the users. Stagnancy in mobile app marketing equals to death.

  11. Choose a title for your brand that represents you best and also sets a positive image of you

  12. Design your icon in a visually captivating manner to establish distinction from your competitors

  13. App Market Research should also be done for the purpose of finding relevant and useful keywords

  14. Turn visitors into customers by writing a catchy app store description

  15. Attracting potential customers with the help of free apps is part of top marketing trends currently

  16. Indulge your users with promo codes and similar offers

  17. Advertise your brand by reaching out to your contacts and asking them to share it with their list of contacts as well

  18. Maintain your presence in your market’s forums, offer solutions to users’ problems by introducing your services and leading them to your app

  19. Use Social Media Channels for active promotion

  20. Create YouTube tutorials to demonstrate the uses and features of your app

  21. Integrate the social sharing options in your app for users, so they can share material from within your app on their desired social media profiles

  22. Encourage users to leave a review or their feedback with pop-ups and more options

  23. Use App reviewing sites for analysis of your app as they will help you figure out the areas of improvement

  24. Using tools such as ‘Google AdWords’ for Paid marketing and keywords would prove to be beneficial

  25. Use sponsored posts on social media platforms to promote your apps better

  26. Include your app in your email campaigns to expand the range of your targeted audience

  27. Settle on different price rates and costs for your app to figure out the most suitable one (one even your users find reasonable)

  28. A bit old-fashioned but, communicate about your app with the help of Press-Releases, newspapers and more traditional marketing sources

  29. Convince a popular influencer to promote your app

  30. Go for getting your app featured on popular app-promotion sites

  31. Arrange for your app’s demo on relevant shows and events

  32. Aim for being listed in popular app directories and get your name out there as much as possible

  33. Plan collaborations and cross-overs with other developers

  34. Organize your app’s launch to capture audience’s attention

  35. Join app development groups and relevant channels to spread the word about your app

  36. Integrate QR codes on your marketing material with a destination in mind to redirect the audience

  37. Prefer creating Merchandise to advertise your brand

How to Market your App on Facebook

  1. Go to https://developers.facebook.com/docs/apps#register and register

  2. Download ‘Facebook SDK for app ads’ and implement it (visible in the left sidebar of the same page)

  3. Go to ‘Facebook ads Guide’ and start working on your objectives

  4. The goal should not only be to encourage audience to install but to allow maximum user-engagement by presenting special offers, promotions and other limited-time offers through the ads

  5. Register and configure your account by following the steps as mentioned in the guide for both your ad and Facebook SDK

  6. Analyze case studies to get a better understanding of the ad you would like to formulate

  7. Go to Facebooks Ads Manager, click on ‘App Installs’ in the consideration tab

  8. Insert the URL of your app in ‘App’ section

  9. Customize your ‘Ad Set’ and ‘format’ according to the your liking

How to Market your App with Google Ads

  1. Go to Google Adwords and click on ‘Campaigns’

    Google Ads

  2. Add a new campaign by selecting the ‘Universal App’ from the categories

  3. Select the mobile platforms for your campaign

  4. Add the name of your app in the section below

  5. By clicking on ‘Continue’, you will be directed to the next section

  6. Add a campaign name and add your text ideas in the ‘Ad Assets’ section

  7. The preview of all the details will be visible on the right hand side, depending upon the

  8.  platform

  9. Scroll down to the ‘Locations’ section and select the demographics you intend to target

  10. Choose the ‘Language’ for your campaign

  11. Insert the details for your ‘Bidding’ and ‘Budget’ and ‘Campaign Dates’

 After ensuring that you have inserted all the correct information, click ‘save’ and continue