It is ironic to see how many searches are made for search engine optimization, SEO services, to boost the ranking of the website on Google. The reason may be that over 05 billion searches are made per day on Google search console alone. With that amount of searches made every day, it is understood that people will look for the Best Search Engine Optimization Services Near Me, local SEO Services or an SEO company for that matter. The importance of search engine optimization has become a necessity to be implemented into every website, so they can have a better chance of staggering themselves in the higher rankings of Google search console.
So, what should we know about when it comes to search engine optimization?
As said in the beginning, when building a website, it is essential to do search engine optimization for the website to be called an SEO optimized website. This is a vast area of expertise, where the expert(s) has to perform various tasks that will eventually start boosting up the site ranking. The process is slow and requires patience to develop itself. The competition level is very high amongst every niche, businesses are trying to get in, and so, the level of ranking defines the level of optimizing performed for their website. There are more factors to know about when going for search engine optimization marketing services, which are as follows:
- ON-PAGE SEO:
On-page SEO refers to the process that is done entirely on the website itself. It is important to understand on-page SEO because it is the only legitimate way to boost the website through other sources. What that means is, the process, as mentioned above, has a vast field that has roots embedded within a website and outside. So, to manage the entire process, on-page SEO needs to be performed well enough so that sources from outside the website can help uplift the rankings, which can only be done only if the optimization on the website has been performed. Major factors that are included in on-page SEO are as follows:
- Meta Title & Meta Description:
When searching for anything on Google search console, the list that is presented is basically in the form of title, URL and a short description of what the site page includes. The title and description are known as meta title and meta description. It is one of the most important tasks to title every page along with its description so that the representation of the website and its child pages is present. The optimal character count for meta title is 60 characters and 160 for meta description. This is because, within this limit, the title and description can be seen entirely, otherwise, the text will not be shown if the character count exceeds the mentioned limit.
Keywords are an essential part of the search engine optimization process, with its roots embedded everywhere. The purpose of keywords is to elevate the content for selected keywords, which will eventually elevate the website page, hence the website itself. It is because of these keywords, websites get ranked in the top searches and get a maximum number of user engagement.
Start by Google Keyword Planner, where users can find top keywords for the related niche they are trying to find.
The strategy to find great keywords is thinking what users will write for your niche product or service on Google search console. After you have guessed a few phrases, insert them into the Google Keyword Planner and experiment with a few. On the search results, the main focus should be to go for maximum volume with minimum competition. Filter out and select up to 7 keywords for each page of your website, and then embed them within the content present there. The density of the keywords should be up to 1% maximum, meaning, for a 1000 words a maximum of 10 times a keyword can be used.
- Header Tags:
Header tags are a way where selected keywords can be integrated within the content. Think of this as a tool for keywords, and that, it is useless if there are no keywords selected. Header tags range from H1, H2, H3 and go all the way to H6. The definition of these tags is the fixed font size that Googles algorithms search for when crawling into a website. We use these tags to input the keywords so that they can be indexed within Google and increase the ranking of the website. The way to use these is, H1 tags identify the main heading of the page, and that, it can only be used once where the focus keyword will be inserted. The remaining tags can be used more than one time where other keywords will be entertained up to 1% of the content density.
- OFF-PAGE SEO:
As mentioned above, after the process of on-page SEO has been completed, it becomes the duty of off-page SEO to elevate the SEO related integrations present on the website. This process mainly focuses on building backlinks that will redirect traffic from other websites and sources to the desired website. The concerned category is mainly about building backlinks to the website, which gets indexed on Google and added to the external links section. From their Googles algorithm categorizes them and converts them into backlinks accordingly.
The process takes time to start building links to the website, but, once good backlinks start to build up, the traffic starts to pour in. The following are some ways as to how can we create backlinks.
- Guest Post:
Guest posting is the way where we can leverage other blogging websites and their traffic to redirect onto the desired website, and in return, the blogging website gets content. With emerging submissions of blogs, numerous blogs are waiting to be accepted and posted. Most websites charge money to post a blog on their website. Before submitting blogs or articles, we should research for free blogging websites that have a decent amount of traffic where we can get a quality backlink(s) for free.
- Social Sharing:
Ever seen a website link on social media posts? That is backlinked to the desired URL. To put a call-to-action of a website or any other URL is providing a backlink. With the constant growth in social media, there is an increased number of impressions and clicks. The aim is to provide a dedicated source through which users can click and be redirected to the desired URL.
- Social Media:
As mentioned above, the amount of traffic on social media is massive. More than 5 billion people come online only on Facebook, and so the potential can be seen clearly. It is suggested to create a template for every social media platform that will include backlinks; to a website, other social media platforms, and blogs. With that said, the template should not be just filled with links, but to add emoticons to capture user attention. Another way to create backlink is to offer a freebie to the users, and backlink it on the template of your social media posts.
- Forum/Blog Commenting:
This is commenting on blogs, articles or any questions related to your niche. There is a massive amount of traffic present on public forums and blogging websites, all the time, so take advantage of it. Quora, for instance, is popular for questions and answers, so try answering the questions in detail, and at the end, provide a backlink to your desired URL. The chances of URL to be clicked on will be much higher in the relevant niche as compared to others.
Search engine optimization is a necessity when it comes to digital marketing or just a website. It is SEO itself, which helps the website improve its rankings and hence, brings more traffic with a chance of increased conversion rate. Most people search for SEO but do not know themselves about the process. This blog covers the basics of search engine optimization and its perks. When searching for results like best search engine optimization near me, look for the company’s past working experience as well as the work quality they deliver.