Open Rate and click-through rates are the most common, popular yet important email marketing metrics that probably every marketer knows of, but these are not the only metrics to rely on for your email marketing. Email marketing metrics help you in the following things: It helps to determine the success of email marketing, whether your targeted goals are accomplished by email marketing or not. It also helps your marketing team to update their objects and targets. Considering these things, it is not enough just to understand email marketing metrics, but it is also significant to know, understand and make the

Virtually, every organization on the planet, nowadays, engages in some type of Email Marketing. It has been around for a long time, but even with the development of many other marketing channels like video marketing, social media marketing and other types of publicity, email marketing is still incomparable in its effectiveness. But here the question is ‘why is it so’? The answer is simple: everyone has at least one email account. Literally. Everyone you know and I know, and I am very sure about it because you can’t create an account on social networks, or simply sign up for anything

Due to the ever-increasing demand and significance of websites in the journey of consumers, measuring your Digital Marketing Success has also become very important. This leads to high demand for finding some effective ways to measure digital marketing success and efficacy. This burden is shared by both digital media sellers and entrepreneurs/ marketers whose main focus is to maximize their ROI. There is one very old method of measuring digital marketing success by clicks, but that does not provide a complete picture of digital marketing success. Nowadays users have found many ways to reach their targeted websites without clicking on