Different marketing campaigns came and now there is no trace of these campaigns, for example, instant messages but this is not the case with Email Marketing Campaigns. Emails Campaigns are more like a forever thing as everyone has an email address. So, email marketing campaigns play a very vital and significant role in the accomplishment of your desired marketing goals. By using email marketing campaigns, you can have many opportunities to increase your audience and conversion rate as well. You can also enhance your revenue and get high ROI by using email marketing campaigns effectively.
According to a survey conducted by the Content Marketing Institute, to distribute and share content, about 93% of B2B advertisers prefer to use emails. And according to 40% of them, one of the important factors of the success of their content marketing campaigns is an email newsletter.
Another worth-noticing thing about Email Marketing Strategy is that you can easily get someone’s email, and usually, people use one email address for all things except some who has one different email address for every task, but these email addresses are not very important. Emails are used by email marketers so that they can engage, attract and eventually convert leads. If you start an email marketing campaign and you succeed to make one-fourth of your recipient to open your emails, then you are going to have a remarkable open rate. In short, you can speed up the growth of your business by using an email marketing campaign.
But unfortunately, many people do not know how to create an Email Marketing Campaign and how to execute them. So, here a guide to conduct your email marketing campaign with these 10 easy steps:
Step 1: Know Your Goals
Every successful marketing campaign must have some goals, and there is no exception with email marketing campaigns. If you want your email marketing campaign to be successful, then you must know what your goals are and what you want to achieve from this campaign. Email marketing campaigns have some typical goals that include:
- One goal of an email marketing campaign is to welcome new subscribers and build a relationship with them by telling them about your values and business.
- It is also used to enhance your content and business engagement with your target audience
- Provide your existing clients something they will value to nurture them
- Trying to re-engage your inactive subscribers.
- Sending more targeted email marketing campaigns by making categories of your subscribers
These are a few common goals of an email campaign, but you can adjust them according to your conversion goals if needed.
Step 2: Build An Organic List for your email campaigns
To have a successful email marketing campaign, you must build an organic email list. If you want to target more people in less time, then you can also buy an email list like many other marketers, but it is not recommended though it takes lesser time and effort. Because using these purchased, borrowed or scrapped lists may negatively impact your reputation and your recipient could mark you as spam since in purchased lists many contacts are fake.
For your email marketing campaign to be effective, sending emails to your targeted audience is crucial. You must send your emails only to those who are interested in your niche, industry or product so that you can get a higher click-through rate.
By adding a ‘Subscribe’ button on your website, you can easily build your organic email list. And you have to link this ‘Subscribe’ button to an opt-in form so that you can register those email addresses.
You can offer something like 10% off or free-delivery, to your visitors in exchange for their email addresses. This particularly increases the number of subscriptions.
Step 3: Segment your list for email marketing campaigns
Significantly, you segment your email list before sending your emails. The following factors that help you in grouping your email list into respective segments are:
- Subscribers’ demographics
- Subscribers’ psychographics
- Subscribers’ location
- Subscribers’ interest and many more
Once you have defined your target audience correctly, these factors can help you in the segmentation of email lists, and with the help of these segments, you can create and send relevant content which results in better engagement.
Step 4: Email Subject line
In any email marketing campaign, the subject line of the email is considered to be the most important one. According to research, almost 33% of email users see the subject line before opening an email. They open your email only if they find your subject line interesting otherwise, they filter out your email as junk mail. So, make sure you pay special attraction to the subject line of your email to make it attractive by using emojis and catchy phrases.
Step 5: Design and Layout of your email marketing campaign
To grab the attention of an email recipient or a subscriber, many design elements (layout, typography, template, background images and many more) play a vital role. So, make sure that the design and layout of your email are engaging and effective. To enhance engagement, you can use both text and graphics to reassure strong CTAs. Make use of the design elements to highlight some particular parts of your email so that it catches the focus of recipients and subscribers.
Step 6: Content And Landing pages
One of the old yet effective ways to make your email personal, targeted and engaging is to personalize your emails. Make sure that you create relevant, useful and to-the-point content. To send tailored and targeted content to your recipients and subscribers, you can take help from the following things:
- Knowing the likes and dislikes of your recipients and subscribers
- Interests of your recipients and subscribers
- Past behavior of your recipients and subscribers
By sending personalized emails, you can build a deeper and meaningful relationship with your recipients and subscribers.
Landing pages are also very important in email marketing campaigns. It helps you to increase your conversion and sales. You can add well-developed landing pages to your emails that can help you to direct your audience to the following:
- To download your content
- Sign-up a form
- Register to an event
- Buy a product/ service
Step 7: Email Testing
Before sending an email, you must track and test different combinations of your content and design that you want to send in your email so that you can figure out what suits you the best. You have to test and refine the following things used in your email:
- Subject line
- Font size
- Layout and design
Step 8: Email Automation
To help your recipients and subscribers to know your brand, product or service better, you must go for an automated campaign that automatically sends many emails to your recipients and subscribers for successful communication of deals and promotions of your brand. You can go for any form of automated emails like
- Onboarding emails
- Lead nurturing emails
- Promotional emails
- Transactions/ behavioral emails
Step 9: Add unsubscribe option
Your recipients and subscribers appreciate it if you make it easy for them to unsubscribe as this is how you give them the space to set their preferences and engage with your brand as per their conveyance. If you do not want to increase your spam-rate, you must make your unsubscribe button prominent.
Step 10: Email Tracking
It is never encouraged to send an email before setting up proper tracking. It is also important to gauge the success of your marketing campaign. There are many metrics that you can use to track the effectiveness of your email marketing campaign. These metrics help you to alter your campaign to improve the performance of your email campaign.