Apart from working on popular and referred online advertising strategies, theres another aspect of marketing one needs to be focusing on, Content. In the rapidly evolving world of digital marketing, one has to indulge audiences with attention-grabbing and captivating content, no matter what format it possesses, it should be capable of holding a customers attention and persuading them to be associated with your brand. Content can come in a variety of shapes, however, one of the most powerful forms of content marketing proves to be Blogs. Blog writing can be a tricky skill to master but with our definitive guide that you have stumbled upon, you will be able to write appealing and engaging content.
- Deciding on the Subject
After careful brainstorming and fruitful research, you should be able to select a topic you would like to write a blog on. By narrowing down the most relevant and interesting one, you will be one step closer to creating the perfect blog. It is always good to have at least 5 potential topics to write from.
- Choose titles with traffic
Remember the first step in selecting a topic? Well, this step decides how your title plays out in terms of gaining attention. You will need to rephrase your title or Headline in a matter that will get you recognition and a considerable amount of online traffic. You might have a plethora of ideas you would like to write a blog on, but not all of them would be worth the effort. Hence, you must do proper research about the latest trends from software such as Google Trends to be informed about a topics keywords and updates before you begin.
- Always observe the competition
Perfect topic? Check. Catchy Title? Check. Now its time to see how your contenders are doing. Their most popular keywords, products, content, and news, you have to keep an eye out for all their actions and contributions and also the feedback they end up receiving for each technique they pull. Try going for keywords with less competition as you will have a better chance of ranking if you do so.
- Organize your thoughts
Unstructured, haphazard and incoherent. These three words will become your blogs fate if you dont bother comprehensively organizing your words. You will need to frame your perspective and opinion for what you write about so that the readers understand according to the provided pattern and with ease. Choose a path and outline each piece of information you insert step-by-step in a clear, precise and attractive tone.
- Create a Preview
The aim is to produce a draft and review it over and over again until it becomes the perfect representation of an idea. The aim to create something first and edit it later as rephrasing it will be the most beneficial thing you could do. Let it all flow and then you will have a much better idea of which path you would like to direct your blog to take along with deciding on an appropriate language.
- Get it Proofread
Creating a draft is not just going to be convenient for your additions sake but also from the perspective of other readers. You might want to send off your first draft to your capable peers or friends with a positive level of command on the subject. after you have finished satisfactorily arranging your ideas. They will review it and provide feedback while considering the entirety of your blog. Getting second-opinions on something as important as this is something you dont want to skip.
- Improve with Reviews
After collecting all the feedback, it is time to implement the suggestions. Consider the suggestions critically and see how you can fit them inside the structure of your blog as ignoring them would be blatantly wrong.
- Formatting the information
Insert all the information in a suitable font types, and sizes. This is the final editing level of your text and comes after you are done tweaking the content. Upload visually appealing graphics whether they are videos, gifs or pictures and place them at the right places where they enhance the impact of the point instead of acting as a distraction.
- Select a CMS
By this stage, you are done with the creation and editing both. The next phase involves choosing a Content Management System you would publish your blog on. Keeping ease of access and variety of features in mind, WordPress appears to be the most suitable choice for a CMS. However, you can choose any of the other available CMS that you are more familiar with.