There are millions of websites and blogs online today, competing in various niches and creating stiff business competition. As such, website admins and blog owners are faced with the mammoth task of presenting their sites as unique and diverse from the rest of the crowd and the one key feature that can achieve this unique look is powerful content.
Writing powerful content for your blog is, therefore, a must for every blogger that wishes to stand out, whether it’s a personal blog or company’s promotional one. It is one of the most organic means to boost your SEO rankings, traffic, and engagement stats. This means you have to learn and produce content that will positively impact the reader. Most readers’ initial contact with a blog barely goes past scanning the post and going to find other blogs which speak to their specific need.
With millions of readily available readers; and millions of other blogs and websites to compete with yours, meaningful crafted blog content will give you an edge. Don’t be intimidated, however, by the competition. The market is also massive and you can easily attract your significant share as long as your content is of high quality. Let your content be like nectar to bees: continue producing it, they come back for more.
Wondering how best you can boost the quality of your blog content? Well, you’ve come to the right place! Let’s explore a few effective tips on how to produce powerful content for your blog!
Define your audience
Before you start writing anything, establish the type of audience you want to write for. Great blogging is not just shooting at anything hoping you will hit the target. Research into the audience you are targeting and find out its character, desires, etc.
Having a clearly defined audience will help streamline the type of content you will produce on your blog. This will help you focus on key messages, themes, and topics to tackle in your blog.
Join online communities where your chosen line of focus is, and get to know the frequent questions, topical issues, and discussions. Make use of forums like Quora to find about questions in your area of interest. Platforms like KeywordTool.io allow you to search popular keywords inquired about in your industry.
Using such online tools to define your audience, means you will make data and analytics-driven decisions. You cannot write anything without defining whom you are writing to. Every letter has a clear addressee; know yours. Once you do, you will notice better engagement and your audience will find your log even more relevant to their needs and interests.
Firstly, Google’s algorithms aim at rewarding high-quality original content. After all, the reason you have a blog is not to add to the online noise, but to be a distinct voice. Original content improves your blog’s ranking on Google search, which will, in turn, benefit your blog or website.
Secondly, being unique means you can peacefully lay claim to your thoughts. This will help you connect with the readers, and amplify your online voice apart from re-hashed content.
In other words, your content must be as unique as your personality. If it is a company, let your blog exude the company’s ethos, mission, and goals. Individual blogs must reflect a personal conviction that is identical to you. This allows greater room for you to connect with readers that are attracted by your blog’s character.
Remember, you already have information on the topical issues, questions, etc., therefore use it to create your own space or point of view, depending on the subjects you write about. Do not fake authority over issues you are ignorant of, rather allow yourself to gain more knowledge as you continue blogging.
Thirdly, being unique gives you room to be exceptional and inimitable. Original content is like luxury goods; whose purpose satisfies the needs of the consumers: no matter the cost, they will always buy it. Take blogging as diary writing, this allows your inner self to speak more. Consider it a trademark!
Style of writing and formatting
The internet has lots of distractions popping up all over hence the need to have a captivating style of writing. Strive to be concise in descriptions, elaborate when necessary, and appealing always.
The reader must be instantly captivated by your intro! There are various ways of writing a great introduction, from using a fact, quote. You can choose to tell a joke or a story. The aim is to hook the reader to your story. Once you have their attention, outline how the blog is going to help the reader, or answer their questions, or transform their lives.
Longer chunks of paragraphs can dissuade readers to continue. Employ succinct paragraphing, to help the reader flow through the article. Shorter paragraphs aide in the quick absorption of information by readers. This is the reason why newspapers divide each sentence into an individual paragraph.
Allow each paragraph to address a specific issue before starting another. Paragraphing is aimed at discussing a different subject from the preceding text. Do not discuss two subjects in a single paragraph.
Some types of content might want you to use bullet points to highlight important information. Bullet points are not paragraphs and neither are they long sentences:
- They highlight important information,
- Help you avoid clutter,
- Help readers skim through fast,
- Help list items of need, and
- Attract readers’ attention as headlines.
Talking of headlines, make them as catchy as possible. Your blog title or headline is like the front desk of an office. It should be inspiring as most times; the success of the article depends on it. A boring headline can drive away potential readers despite your content is great.
Make use of online headline analyzers, to find out how much it appeals to potential readers. Another way is to start by establishing a “topic” that you want to write about, then generating a working headline after writing the content. This helps you come up with a headline that speaks towards the content.
Use subheadings to structure your thoughts. Make sure each subheading deals with a specific point which is still part of the whole story or article. This helps organize your thoughts whilst avoiding jumbled up thoughts.
It is important to note that different content demands different attention. A short story blog might demand more flowery wording, whilst a business website demands something different. Be able to distinguish between what each type of content needs.
Use Images, Videos
Pictorial representation of information is a quick way to grab readers’ attention. Pictures indeed say a thousand words without a single text in sight! Pictures, videos, and other pictorial media appeal to the human brain as it processes visual content faster than text. A single picture can get stuck in a reader’s mind faster than a powerful paragraph.
There are a lot of online resources, like Shutterstock where you can get pictures. If you are blog is about travel, your pictures are better than the already existing ones. Personal picture of you at the resort you are reviewing appeal more as they substantiate your claims of visiting the places.
“Call for Action”
A blog with great content will influence action after the reader finishes reading. This is achievable when the content provided is practical and actionable. A reader, after reading, must have a clear understanding of the blog’s purpose and be in a position to act.
Assuming your blog is about helping people move from a city to another. It must clearly state the steps, actions, and things to consider when one person is about to relocate. The information you share must be practical.
If it is about climate change, make sure at the end the reader is thoroughly educated about the topic, that they will “sign the petition”, make meaningful changes of their lifestyle in harmony with the environment. If it is about a product, your content should influence a buy.
Liking and sharing blogs are the common “calls to action” but often people do not recognize them as such.
With this blog, we want you to consider these steps, and see if your traffic will not improve! If not, we would have failed. Come back and give us feedback when you succeed.
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Search Engine Optimization (SEO)
Your content must be optimized for SEO. Great SEO ranking means your website appears on the top list of most searches.
Type anything on your search engine; the first article on the suggested articles has the best SEO content. This means you want your blog to appear on the first page of most searches on topics that you write about.
Make sure your content has the following before you publish it:
- Proper meta title
- Proper meta description
- Alt-text to your images
- Embedded internal links to some of your content
- Optimized focused keywords
- Related keyword variations
However, try to balance between over-optimization and your blog’s user’s experience (UX). Achieving both is great for your blog’s ranking and content reputation.
Always be factual
Your blog is an extension of your company, personality, etc., therefore, strive to be factual as possible. You do not want to offer incorrect information that might damage your company’s reputation.
Always fact-check all statistics and numbers before you publish them. If possible, list the sources of such pieces of information or statistic.
The more factual and accurate you are, the higher your credibility soars. Accurate and factual information promotes trust in readers. Do not seek to be an authority in a subject you are not. Also, do not plagiarize information but rather acknowledge sources, or even link to them as this also helps your ranking.
Have a defined pattern of posting new content on your blog. Regular updating of your blog shows that you are keeping track of what is happening in your field of focus. If possible, have your readers know when to expect new content.
Remember writing is a commitment. Take your time to study, research, and hear different views before coming up with your content. Always be responsible and write objectively. Before you know it, your engagement levels and blog traffic will be through the roof!