Social Media Marketing is the utilization of social media networks to interact with your targeted audience or potential customers. It enables you to communicate with your viewers through significant marketing techniques using popular social media tools and channels to gain traffic, maximize visibility, and optimized brand presence. This includes distributing extraordinary content on your social media profiles, running online marketing campaigns, conducting polls and surveys, and gaining positive responses in the form of likes, shares, and comments.
The most hyped social media networking sites currently are Facebook, Instagram, Quora, Tumblr, Mix (previously known as StumbleUpon), Twitter, LinkedIn, Pinterest, YouTube, and WhatsApp Business. With the existence and evolution of social media sites, the goal to manage multiple social media profiles becomes harder to achieve and that’s exactly where the help of a professional is required to plan, organize, and implement social media marketing strategies.